In order to gain attention in today’s highly competitive market, it’s important to use the right marketing strategies. And being a video marketing agency or an individual trying to outsource their video marketing, there’s a need to learn, master, and implement these strategies to stand out or be ahead of your competition.
There are so many different kinds of marketing strategies that it can be difficult to decide which one to use, but video marketing is one of the most powerful ways to capture your audience’s attention and show them why your product or service should be their next purchase. To learn more about how to make your videos go viral and spread throughout the Internet, read on.
Choose a clear goal for your video
If you want people to come away with some particular information after watching your video, make sure that’s clear before you start shooting. Is it a review of a product? An introduction of your business? It’s important for people coming out of your video to have an idea of what they should take away from it.
What do you want them to remember or do? This is why having a clear goal can help define what kinds of things are included in or left out of your video.
Think about how people will interact with your video and what will happen next—do they immediately buy something? Do they get a coupon code to download something free? Where do you lead them after watching your video? Make sure you consider all these details when planning out your goals for each video.
Decide who the target audience is
Before you start planning your video marketing strategy, you need to think about who you’re targeting. It’s impossible to make a video that appeals to everyone, so start by figuring out what type of customer you want.
Is your business geared toward moms? Are your target customers kids? Figure out who your potential customers are and what problems they have—and then find ways that videos can help solve their needs.
One thing is for sure: If a video isn’t interesting, people won’t watch it—so look for ideas that will spark some kind of interest in people and inspire them to want more information. The rest is just practice!
Determine the style of your video
Although video marketing agencies can create any kind of video, some styles are more effective than others. Some popular styles include live-action (like movies or sitcoms), animation, and Computer Generated Imagery (CGI). Regardless of what style you choose, consider how your videos will enhance your brand.
For example, if you sell high-end cooking appliances, a CGI-style video might portray you as modern and innovative. In contrast, a live-action video might bring up memories of TV ads from decades ago.
Be sure to keep in mind what’s important for your business and your customers while making these decisions. After all, video is all about connecting with people. When it comes to video marketing agency services, there’s no one-size-fits-all approach.
Get familiar with your equipment and software
Camera-editing software is both ever-changing and rather intimidating, but they’re two key pieces of a video marketing company. Before you start shooting videos, you should get familiar with both your equipment and software.
Do a test run in order to learn how your equipment works and figure out which features work best for you. See what editing tools come packaged with your software so that when you’re working on your video project, you won’t be wasting time figuring out how everything works together.
The more comfortable you are with your video creation process, the better results you’ll have. And remember: Practice makes perfect! The more videos you make, the better they will become.
The ideal length of a video is 3–5 minutes long (and under). This might seem short, but it gives viewers enough information to entice them into watching without boring them. Viewers tend to stop watching videos after about 2 minutes if there isn’t much happening—so if you’re trying to communicate an idea or sell something, it’s important not to drag things out too long.
Edit your videos professionally
Once you’ve shot your video and refined it for maximum SEO value, it’s time to edit. Video editing is an entirely different craft from videography, but there are several great programs that will allow you to bring together your best video clips while adding music, effects, and custom titles—all without learning a ton of complicated software.
If you know how to cut a video in iMovie or Final Cut Pro, you can edit videos well enough to achieve results comparable with expensive pro tools. It might seem daunting at first, but like everything else on our list so far, once you get started it will become second nature in no time.
Master your lighting skills
Mastering your lighting skills will make a big difference in the quality of your videos. The more videos you shoot, though, the more you’ll learn what works and what doesn’t, and one day you’ll find yourself able to shoot a video that’s truly representative of who you are as a company.
Keep it simple at first—even if it means limiting yourself to shooting in just one area of your office or workspace. If lighting isn’t quite your thing, consider hiring someone to do all or part of the shooting for you.
That can help take some stress off your plate so that you can focus on making sure each video is just right before posting it. With practice, anything’s possible—and who knows? You might end up with a viral hit on your hands!
Set up for editing
It’s been said that about 50% of small businesses are started by a sole proprietor. Of course, it’s easy to see why — starting your own business can be a liberating process, one in which you have complete control over your destiny.
But that doesn’t mean it’s easy — or even advisable — for solo entrepreneurs to handle every aspect of their new company. For example, video is becoming an increasingly important medium for marketing and advertising — but without some serious time and effort dedicated to learning how videos work and how best to tell a story with them, creating quality videos for use in promoting your company can be an exercise in frustration.
Fortunately, though, there are video marketing agencies out there like Vyond that specialize in helping companies create videos on behalf of their clients. If you’re interested in hiring a video agency to help grow your business through video, here’s what you need to know…
You may think that as long as you have enough money to hire someone else to make videos for you, all will be well. Unfortunately, however, just because someone else makes videos on your behalf doesn’t mean that they’ll necessarily do so effectively.
In fact, unless you’ve established very clear goals before beginning video production — and unless those goals align perfectly with those of your video-production company — chances are good that whatever videos result from any given project won’t produce results for either party involved (that is to say… if it wasn’t already obvious from reading just a few sentences into this sentence…) The trick, then? Figuring out exactly what kind of information should go into such goals before ever contacting a video production company.
Recruit enough actors/talent
While many video marketing agencies only put out one video per month, it’s important that your agency has a large pool of actors/talent at its disposal. Clients will have different needs and even if you don’t take on a client who wants videos posted each week, another one might come along with drastically different timing requirements.
The more options you have available, the better you can fulfill your clients’ requests in a timely manner. This is especially true for large clients who could potentially want an entire series created for them over time.
If your agency doesn’t have enough talent on hand or takes too long to recruit new people, you risk losing potential business and falling behind in an industry where speed matters most. And while we understand budgets are tight, waiting until you have all of your budget tied up before recruiting talent can hurt more than help when dealing with larger projects down the road.
Be prepared to spend money on hiring experienced actors early in order to keep growing as quickly as possible. It’s worth noting that top video marketing agencies work closely with production companies rather than hiring their own staff—at least when it comes to production roles.
Have fun while shooting!
When it comes to video marketing agency videos, fun is not something you’re thinking about. The message you want to convey will certainly be serious and sometimes poignant, but if your team doesn’t enjoy shooting these kinds of videos, it will shine through on camera.
Even so, video marketers must make sure that their projects come across as informative and professional; no one wants a feel-good video for a business selling services or products.
In most cases, getting clients excited about what they are doing is crucial; otherwise, they might not take your advice seriously.
Publish as soon as possible!
Publishing video content as soon as possible is key if you want your video marketing campaign to go viral. In fact, certain studies suggest that new videos perform best on YouTube and other similar sites within 24 hours of being published.
So before you can start working toward creating a campaign that goes viral, make sure you’re publishing videos at least once a day. Your goal should be to always have something fresh and new for your viewers when they visit your page. Otherwise, they may get bored with what you’ve already posted and stop coming back.