When it comes to advertising, there are lots of different options out there. Some are better than others, and some are more expensive than others as well. One of the most effective forms of advertising that also happens to be quite affordable is influencer marketing agencies.
In order to help you choose the best influencer marketing agency for your business, this article will go over the top 10 best influencer marketing agencies on the market right now, along with all the information you need in order to decide which one might be right for you.
Moz is an all-in-one marketing suite with tools and services ranging from SEO to content management. One of their specialties is working with social media influencers; for example, if you’re looking to get a hashtag on Instagram trending, they’ll help. Moz also has a valuable online educational community.
Their offerings are designed to be simple enough that even marketers without extensive experience can get results out of them—but there’s also plenty of advanced functionality in their toolkits if you’re looking to take things further. Moz provides analytics and reporting in easy-to-understand formats so you can see what kind of impact your efforts have had over time.
Kontera has been in existence since 2003 and was acquired by WPP (the second-largest advertising agency) in 2011. If you’re looking to create a buzz with your product or service, Kontera can help you reach out to what they call micro-influencers, or those people who have small, niche audiences.
In contrast to larger social media influencers, micro-influencers usually have fewer than 1,000 followers per social media account but do an incredible job converting leads into sales. Also, compared to other micro-influencer platforms (such as Enty or Social Gravity), Kontera is far less expensive and comes at a time when influencer marketing costs are increasing significantly.
AdviMedia is one of many top influencer marketing agencies on our list, but we think it deserves to be first. AdviMedia has been around since 2010 and boasts a long list of satisfied clients in just about every industry under the sun. AdviMedia is well versed in traditional advertising—it was built from it!—but since 2010, it’s worked hard to build out its digital presence as well.
It now works with social media talent across all platforms, including Instagram, TikTok, Facebook, and much more. The company has earned a solid reputation for finding and working with fresh talent, which gives its clients access to a consistently updated stream of new faces who can keep their brands relevant by virtue of their own popularity.
Phunware was founded in 2012, and it’s one of a growing number of micro-influencer recruitment companies. Phunware is a micro-influencer talent agency. When you need help with micro-influencers, whether it’s to grow your social media following or improve your site traffic and sales conversion rates, they’re there to help.
They find hundreds of niche bloggers, Instagram stars, YouTubers, and more on your behalf based on what you’re looking for. Contact them today to get started on turning your brand into an internet sensation. They provide specific analytics by influencers so you can see how each one is contributing to your KPIs.
Influencer marketing has quickly become one of the hottest marketing trends around, but with so many different players in your space, it can be difficult to know who to trust. Pixability is one of those trusted companies.
The company, which was founded by Jason Kirk and Matt Keil, helps brands discover high-quality micro-influencers on platforms like Instagram and TikTok (more commonly known as Musical.ly).
They boast an impressive client list including Coca-Cola, HBO, Nike, and Universal Pictures. If you’re looking for an agency that knows their stuff—and have a variety of clients in your same industry—Pixability might be a good fit.
You can check out the benefits of working with an influencer marketing agency.
Traackr’s tech stack includes more than 200,000 data sources and is capable of processing more than 20 billion events per day. Their pricing starts at $1,400 a month. The best part about Traackr is that you don’t need to provide them with much information – which means less work for you.
However, their dashboard could use a lot of work because it’s not very intuitive or user-friendly. For example, when you sign up for your account, there isn’t an option to receive tutorials on how to use their software. They also lack live chat support or an email address so if you run into problems with your account or pricing plan, it may take a while to get help from them.
If you’re looking to get a message out there via social media, look no further than BrandBastion. As one of the leading micro-influencer marketing companies in 2018, they create targeted content across all social channels to your customers and target market.
By utilizing passionate and active local micro-influencers, they have seen more organic interaction on Facebook, Instagram, and Twitter than ever before. They’ll help you connect with audiences based on their lifestyle needs and wants—before anyone else does.
If you’re looking to tap into a new demographic or want an infusion of unique creative content across multiple platforms at once, BrandBastion is for you. Don’t let your competitors be first to market! Start using micro-influencers now!
8. Merkle Inc.
Merkle Inc. is a tech company headquartered in San Francisco, California, United States. Merkle provides enterprise-level solutions to deliver dynamic content and personalized offers through affiliate marketers and has worked with companies such as Apple, GAP Inc., HP Inc., Macy’s Inc., Nordstrom, and Neiman Marcus Group.
In May 2014 Google acquired their mobile ad exchange for $750 million. The new technology will reportedly be utilized by AdMob (now owned by Google) to strengthen its advertising network.
9. TBG Digital
TBG Digital is an award-winning digital agency specializing in social media management, brand development, search engine optimization (SEO), email & newsletter marketing, and online reputation management.
Since 2001, TBG has served as a strategic partner to CMOs across vertical markets including automotive, financial services, energy & utilities, travel & hospitality, and more. TBG develops innovative solutions for clients in print and digital media campaigns by focusing on driving unique content creation and distribution through social media channels.
Through its proprietary technology platform, TBG delivers actionable insights to drive real-time strategic adjustments by way of data visualization dashboards used by brands such as Cisco Systems, General Electric (GE), Deloitte Financial Advisory Services (Deloitte FAS), and Emerson Electric Co.
The word itself is a bit of a misnomer. While every social media user has varying degrees of influence, whether they wield it or not, there is one type of person who’s particularly apt at making an impact: social media influencers.
If you’re looking to get your message in front of hundreds or thousands—or even millions—of eyes and ears, social media influencers can help you reach your target audience with speed and accuracy.
And best of all? Many companies will work with them on a sponsored post basis; you don’t need to pay huge amounts upfront. That makes working with an agency like YesStyle (yup), which helps sellers reach out to more than eight million influential shoppers on its platform easy and affordable.