Instagram is one of the most powerful social media platforms for business today, which is why you should be including it in your content strategy if you’re not already.
But how do you make sure you’re using it to its full potential? These seven ways to optimize your Instagram content strategy will help you get more out of this fun and creative platform and generate more sales with the right mix of photos, videos, hashtags, and Stories!
And you’ll also learn about the importance of posting on Instagram to increase engagement and sales below. Read carefully to let us know what you think or suggest in the comment section below.
1. Description
The idea behind Instagram’s algorithm change wasn’t to hide content from users. Instead, it wanted businesses and brands using its platform to be transparent about paid partnerships.
And the main purpose of these changes is to give business accounts a content plan for Instagram that’s simple and easy to follow, so users aren’t left in suspense wondering whether or not an account has been sponsored by another brand.
A content plan for your Instagram account will help you build your brand and establish credibility. Use hashtags and engage with other users by liking, commenting on, and replying to their posts.
If you do use hashtags, be sure that they’re relevant; nothing is more irritating than clicking on a #DogsOfInstagram only to find out it’s just a pic of some guy’s shoes. By joining discussions with related tags and comments, you can keep a steady stream of content going all day long.
3. Caption
It’s true: Content really is king. And if you’re using Instagram, your content could be boosting your sales more than you realize. In fact, marketers who use visual content on social media see 2x return on investment (ROI) than those who rely only on written text.
So even if you think your audience is mostly into selfies and snaps of food or cats, it’s worth putting a plan in place for promoting and sharing your products with #OOTD pics and brand shout-outs—and we’ve got all sorts of tips just for that below! Don’t have an Instagram account yet? Register one here.
4. Use Call-to-Actions (CTAs) in your captions
If you’re looking to optimize your Instagram strategy, it helps to have a handle on call-to-actions (CTAs). A CTA is a direct statement telling followers what you want them to do. That could be an ask for a like, share, comment, or click.
CTAs are often confused with hashtags because they both start with # and use numbers after that, but there’s an important difference: hashtags are used for categorization while CTAs aim at influencing behavior. When used effectively, CTAs drive consumers into action and lead them through your sales funnel.
One way to increase your visibility on social media is by using hashtags. For Instagram, you should use hashtags that are related to your content, but also use general hashtags so people can easily find your content.
Try not to overuse hashtags though as it could make you appear less credible. You might want to wait until you get a following of loyal followers before you start using multiple hashtags on a post. You should also be wary of how many times and how frequently you post so that your account doesn’t look spammy or lose credibility due to the frequency of posts or lack of variety in content.
6. Put a CTA above the caption, too!
We know you want sales, but we also know that content marketing is a crucial part of marketing your business. If you’re trying to build brand awareness, you can use posts that give insights into your industry or even just fun behind-the-scenes pictures.
If your goal is lead generation, then you can post CTA-filled content with little value-added. Remember: if you aren’t actively creating content, someone else is and they probably have a better strategy than yours.
7. Create Consistent Posts To Improve Engagement
If you want more engagement on your posts, try taking consistent content. Consistency builds trust with your audience and they’ll be eager to see your latest post. It also makes you look reliable as a business or brand, which is valuable in its own right.
You can ensure consistency by using a content calendar or scheduling posts across multiple platforms at once (for example, scheduling Instagram posts through Hootsuite). The bigger your following is, the better it gets. If you can get a few thousand people engaged consistently with well-optimized photos and videos, it won’t take long before those numbers turn into sales. Make sure not to overdo it though!
Importance of posting on Instagram
If you use Instagram, it is important to post daily and at specific times. Don’t rely on one or two posts per week, because then your followers won’t see your content as frequently and may forget who you are or stop following you if they feel like they are missing out on what is going on with your company.
It’s also not good if all of your posts fall within a few hours of each other. Make sure that people have time between posts so they can comment and interact with your content. If you have questions about how often you should be posting, ask yourself these questions:
- How often does my target audience look at Instagram?
- What other brands do I follow on Instagram?
- Are there any companies in my industry that I would want to emulate?
- Is there any content from those companies that I would want to emulate?
- How much time do I have available every day/week/month to spend on content creation?
The answers will help you determine an optimal posting schedule. If you plan to hire someone else to create content for you, make sure that person understands your posting strategy and knows when he or she needs to post.
All of these things will help optimize your content strategy for more sales. You could get really creative with some of them too! For example, try having different types of contests where users have to guess something based on pictures (like guessing what song is playing). Or try doing weekly Q&As where users can submit questions and vote on which ones they’d like answered first. There are lots of ways to get creative!
Conclusion
We’ve discussed why it is important to post content on Instagram, how you can get started and how to actually execute a content strategy. Hopefully, we’ve left you with some good information that can help you optimize your own strategy.
But let’s review quickly and I promise there will be no math or formulas. You should now have a general sense of what kind of content works best on Instagram. With that in mind, create a content plan specifically geared toward your business goals but also consider all of your posting limitations; perhaps you are only able to post one photo per day or maybe three?
Whatever restrictions apply, try and aim for consistency at first since it is easier than working up too much ahead of time. Once you have your content plan in place, you can begin brainstorming ideas. Remember to keep track of everything so that when it comes time to start scheduling posts, you don’t forget anything!
Finally, when executing your content strategy remember that not every piece of content needs to be promotional—you don’t want people unfollowing because they feel like they are being sold something every single time they see an update from you. That said, make sure not to neglect sales-oriented content either! If done correctly, a well-balanced Instagram account is both fun and engaging while still providing value and ultimately making sales. Good luck!
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