7 Ways to Optimize Your Instagram Content Strategy

Media Planning and Buying

Instagram is one of the most powerful social media platforms for business today, which is why you should be including it in your content strategy if you’re not already.

But how do you make sure you’re using it to its full potential? These seven ways to optimize your Instagram content strategy will help you get more out of this fun and creative platform and generate more sales with the right mix of photos, videos, hashtags, and Stories!

And you’ll also learn about the importance of posting on Instagram to increase engagement and sales below. Read carefully to let us know what you think or suggest in the comment section below.

1. Description

The idea behind Instagram’s algorithm change wasn’t to hide content from users. Instead, it wanted businesses and brands using its platform to be transparent about paid partnerships.

And the main purpose of these changes is to give business accounts a content plan for Instagram that’s simple and easy to follow, so users aren’t left in suspense wondering whether or not an account has been sponsored by another brand.

2. Hashtags

A content plan for your Instagram account will help you build your brand and establish credibility. Use hashtags and engage with other users by liking, commenting on, and replying to their posts.

If you do use hashtags, be sure that they’re relevant; nothing is more irritating than clicking on a #DogsOfInstagram only to find out it’s just a pic of some guy’s shoes. By joining discussions with related tags and comments, you can keep a steady stream of content going all day long.

3. Caption

It’s true: Content really is king. And if you’re using Instagram, your content could be boosting your sales more than you realize. In fact, marketers who use visual content on social media see 2x return on investment (ROI) than those who rely only on written text.

So even if you think your audience is mostly into selfies and snaps of food or cats, it’s worth putting a plan in place for promoting and sharing your products with #OOTD pics and brand shout-outs—and we’ve got all sorts of tips just for that below! Don’t have an Instagram account yet? Register one here.

4. Use Call-to-Actions (CTAs) in your captions

If you’re looking to optimize your Instagram strategy, it helps to have a handle on call-to-actions (CTAs). A CTA is a direct statement telling followers what you want them to do. That could be an ask for a like, share, comment, or click.

CTAs are often confused with hashtags because they both start with # and use numbers after that, but there’s an important difference: hashtags are used for categorization while CTAs aim at influencing behavior. When used effectively, CTAs drive consumers into action and lead them through your sales funnel.

5. Use Hashtags in your caption

One way to increase your visibility on social media is by using hashtags. For Instagram, you should use hashtags that are related to your content, but also use general hashtags so people can easily find your content.

Try not to overuse hashtags though as it could make you appear less credible. You might want to wait until you get a following of loyal followers before you start using multiple hashtags on a post. You should also be wary of how many times and how frequently you post so that your account doesn’t look spammy or lose credibility due to the frequency of posts or lack of variety in content.

6. Put a CTA above the caption, too!

We know you want sales, but we also know that content marketing is a crucial part of marketing your business. If you’re trying to build brand awareness, you can use posts that give insights into your industry or even just fun behind-the-scenes pictures.

If your goal is lead generation, then you can post CTA-filled content with little value-added. Remember: if you aren’t actively creating content, someone else is and they probably have a better strategy than yours.

7. Create Consistent Posts To Improve Engagement

If you want more engagement on your posts, try taking consistent content. Consistency builds trust with your audience and they’ll be eager to see your latest post. It also makes you look reliable as a business or brand, which is valuable in its own right.

You can ensure consistency by using a content calendar or scheduling posts across multiple platforms at once (for example, scheduling Instagram posts through Hootsuite). The bigger your following is, the better it gets. If you can get a few thousand people engaged consistently with well-optimized photos and videos, it won’t take long before those numbers turn into sales. Make sure not to overdo it though!

Importance of posting on Instagram

If you use Instagram, it is important to post daily and at specific times. Don’t rely on one or two posts per week, because then your followers won’t see your content as frequently and may forget who you are or stop following you if they feel like they are missing out on what is going on with your company.

It’s also not good if all of your posts fall within a few hours of each other. Make sure that people have time between posts so they can comment and interact with your content. If you have questions about how often you should be posting, ask yourself these questions:

  • How often does my target audience look at Instagram?
  • What other brands do I follow on Instagram?
  • Are there any companies in my industry that I would want to emulate?
  • Is there any content from those companies that I would want to emulate?
  • How much time do I have available every day/week/month to spend on content creation?

The answers will help you determine an optimal posting schedule. If you plan to hire someone else to create content for you, make sure that person understands your posting strategy and knows when he or she needs to post.

All of these things will help optimize your content strategy for more sales. You could get really creative with some of them too! For example, try having different types of contests where users have to guess something based on pictures (like guessing what song is playing). Or try doing weekly Q&As where users can submit questions and vote on which ones they’d like answered first. There are lots of ways to get creative!


We’ve discussed why it is important to post content on Instagram, how you can get started and how to actually execute a content strategy. Hopefully, we’ve left you with some good information that can help you optimize your own strategy.

But let’s review quickly and I promise there will be no math or formulas. You should now have a general sense of what kind of content works best on Instagram. With that in mind, create a content plan specifically geared toward your business goals but also consider all of your posting limitations; perhaps you are only able to post one photo per day or maybe three?

Whatever restrictions apply, try and aim for consistency at first since it is easier than working up too much ahead of time. Once you have your content plan in place, you can begin brainstorming ideas. Remember to keep track of everything so that when it comes time to start scheduling posts, you don’t forget anything!

Finally, when executing your content strategy remember that not every piece of content needs to be promotional—you don’t want people unfollowing because they feel like they are being sold something every single time they see an update from you. That said, make sure not to neglect sales-oriented content either! If done correctly, a well-balanced Instagram account is both fun and engaging while still providing value and ultimately making sales. Good luck!

64 thoughts on “7 Ways to Optimize Your Instagram Content Strategy

  1. Simply wish to say your article is as astounding.
    The clarity in your post is simply spectacular and
    i can assume you’re an expert on this subject. Fine with your
    permission allow me to grab your feed to keep up to date with forthcoming post.
    Thanks a million and please keep up the gratifying work.

  2. Somebody essentially assist to make severely articles I might state. That is the very first time I frequented your web page and so far? I amazed with the analysis you made to create this actual submit extraordinary. Fantastic task!

  3. Woah! I’m really loving the template/theme
    of this blog. It’s simple, yet effective. A lot of times it’s
    very difficult to get that “perfect balance” between user friendliness
    and appearance. I must say you’ve done a awesome job with this.

    Also, the blog loads super quick for me on Safari. Exceptional Blog!

  4. Right here is the perfect site for everyone who wishes to find out about this topic.
    You know so much its almost hard to argue with you (not
    that I actually would want to…HaHa). You definitely
    put a fresh spin on a subject that has been written about for decades.
    Great stuff, just great!

  5. I blog frequently and I truly thank you for your information. This article has really peaked my interest.

    I am going to bookmark your blog and keep checking for new information about once per week.

    I subscribed to your RSS feed too.

  6. Great beat ! I wish to apprentice while you amend your website, how can i subscribe for a blog site?
    The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear idea

  7. I do not know if it’s just me or if everyone else encountering issues with your site.
    It appears like some of the written text in your posts
    are running off the screen. Can somebody else please provide feedback and let me know if this
    is happening to them too? This might be a problem with my web browser because I’ve had this happen previously.
    Thank you

  8. Whether you wish to buy automobile finance online, you have to
    limit all the achievable offers as well as fees that accommodate your
    budget. As frequently with the scenario of lots of, they have a tendency to ignore the usefulness
    of matching up money management quotes that
    they usually tend to invest thrice as high as they
    might have really saved, read more.

  9. This is really interesting, You are an excessively skilled blogger.
    I’ve joined your rss feed and look forward to seeking extra of your fantastic post.

    Also, I have shared your site in my social networks

  10. I’m not sure exactly why but this web site is loading extremely slow for me.

    Is anyone else having this problem or is it a issue on my end?
    I’ll check back later on and see if the problem still exists.

  11. Wonderful goods from you, man. I have take into accout your stuff prior to and you’re simply extremely fantastic.
    I actually like what you’ve received right here, really like what you are
    saying and the way during which you are saying it.
    You’re making it enjoyable and you continue to care for to stay it sensible.
    I can not wait to read much more from you. That is actually a
    terrific website.

  12. Sweet blog! I found it while surfing around on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!

  13. I blog frequently and I seriously thank you for your information. Your article has truly peaked
    my interest. I’m going to book mark your website and keep checking for new details about once a
    week. I opted in for your Feed too.

  14. Hi I am so excited I found your blog page, I really found you by accident, while I was searching on Askjeeve for something else, Regardless I am here now and would just
    like to say thank you for a tremendous post and a all round entertaining blog (I
    also love the theme/design), I don’t have time to read it all
    at the minute but I have saved it and also added in your RSS feeds, so when I have time I will be back to read more, Please do keep up the great job.

  15. I blog often and I truly thank you for your information.
    This great article has truly peaked my interest. I will take a note of your blog and keep
    checking for new information about once a week. I subscribed to
    your RSS feed as well.

  16. Simply desire to say your article is as surprising.
    The clearness to your put up is just spectacular and that i can assume you are
    a professional in this subject. Well along with your permission allow me to seize your
    RSS feed to keep up to date with impending post. Thanks 1,000,000 and please keep
    up the gratifying work.

  17. With havin so much content and articles do
    you ever run into any issues of plagorism or copyright infringement?

    My site has a lot of completely unique content I’ve either written myself or outsourced
    but it looks like a lot of it is popping it up all over the internet without my authorization. Do you know any ways to help
    prevent content from being stolen? I’d truly appreciate it.

  18. Excellent post. I used to be checking constantly this blog and I
    am impressed! Extremely helpful information specifically the closing part :
    ) I handle such info a lot. I used to be seeking this particular
    information for a very lengthy time. Thanks and best of luck.

  19. Hey! I know this is kinda off topic however , I’d figured I’d ask.

    Would you be interested in trading links or maybe guest
    writing a blog article or vice-versa? My site discusses a lot of the same subjects
    as yours and I believe we could greatly benefit from each
    other. If you’re interested feel free to shoot me an email.

    I look forward to hearing from you! Excellent blog by the

  20. An outstanding share! I’ve just forwarded this onto a friend who was doing a little homework on this.
    And he actually ordered me dinner simply because I discovered it for him…
    lol. So let me reword this…. Thank YOU for the meal!!

    But yeah, thanx for spending the time to discuss this matter here on your site.

  21. Thanks for the marvelous posting! I certainly enjoyed reading it, you could be a
    great author.I will always bookmark your blog
    and may come back at some point. I want to encourage that
    you continue your great posts, have a nice evening!

  22. Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something.
    I think that you can do with a few pics to drive the message home
    a little bit, but other than that, this is fantastic blog.
    A great read. I will certainly be back.

  23. Hi! I could have sworn I’ve been to this website before but after checking through some of the post I realized it’s new to me.

    Anyways, I’m definitely glad I found it and I’ll be book-marking and checking back

  24. Before you purchase a snowboard you ought to understand what sort of board you will certainly get for how much you invest. A beginning snowboard will certainly be $150-$250, a mid-range in between $250-$450, and a leading end snowboard will cost $450 & up. Do not get caught up on how much a snowboard can set you back though. I understand lots of excellent motorcyclists who like the beginning boards since they are softer as well as very versatile which makes them helpful for jibbing. On the other hand I see a great deal of people riding about ahead end snowboards as well as they can’t even leave the lift. The factor is that the rate of a snowboard doesn’t constantly show the motorcyclists capacity, https://www.dailystrength.org/journals/factors-to-consider-when-buying-a-new-snowboard.

  25. Hello there, just became alert to your blog through Google, and found that it is really informative.
    I am going to watch out for brussels. I will be grateful if you continue this in future.
    Numerous people will be benefited from your writing. Cheers!

  26. I will immediately clutch your rss feed as I can not find your email subscription link or e-newsletter service.
    Do you’ve any? Kindly let me understand so that I could subscribe.


  27. I don’t even know how I ended up here, but I thought this
    post was good. I don’t know who you are but definitely you’re going to a famous blogger if you are not already 😉 Cheers!

  28. For newest news you have to visit internet and
    on internet I found this web site as a most excellent web
    site for most up-to-date updates.

  29. If you intend to acquire cars and truck finance online,
    you need to limit all the achievable offers and also prices
    that accommodate your budget. As often along with the instance
    of lots of, they tend to disregard the relevance of comparing finance quotes
    that they usually tend to invest three times as long as they could possibly have really
    saved, Get More Info.

  30. Very nice post. I simply stumbled upon your blog and wished to mention that I have really loved
    surfing around your weblog posts. After all I’ll be subscribing to your
    rss feed and I’m hoping you write once more soon!

  31. Very good blog! Do you have any recommendations for aspiring writers?
    I’m hoping to start my own site soon but I’m a little lost
    on everything. Would you suggest starting with a free platform like WordPress or go for a paid option?
    There are so many options out there that I’m totally confused ..
    Any ideas? Thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *